Tips to Making Your Salon Business a Success

One of the most important elements in running a salon business or any other business, for that matter, is planning. Often we become focused on operating and executing the tasks in the same old way as we’ve always done. Working on the next month’s targets, dealing with the customers, preparing the minutes of the next scheduled meeting, etc. Somewhere along with this workload, one tends to forget to come up with long-term ideas and strategies that could prove to be essential for the growth of your business.


Natalie Estelle Schepis, the author of the book “Ins & Outs of the Hair Game,” provides a comprehensive guide to starting a career as a hairdresser and gives ways to make your salon business run successfully. As an accomplished hairdresser running her salon business, she wants to help those people who have a passion for hairdressing like her. She has penned down great learnings from her extensive experience and describes how to overcome the many possible obstacles and challenges that one might have to deal with.

Buy the book on Amazon


From starting up your own business and ensuring that it’s going in the right direction, we have tried to cover all the major elements in the points below.


1.       Choosing the Right Location:



Either you rent a place or buy it, choosing the right location is a crucial decision and requires huge expenses. Many factors are to be considered; whether the area is well-populated or not, if the area is open to public transportation, and if there are parking facilities available, etc.


2.       Manage Your Finances:



There are mostly high-risk attached in the salon business. So it’s imperative to manage finances wisely. Small Business Association is a good option to consider as they provide loans for small business startups that can facilitate your business. However, there are also other ways, such as Microloans, asset-based loans, or a business line of credit to help with your necessary equipment financing.


3.       Growing Your Customer Base:


Do not compromise on your customer’s satisfaction. Value their feedback and work on ways to enhance your services and improve your products. Some people seek to have celebrity clients; this also proves to be effective in making your business popular.


4.       Social Media Marketing:



Using the Social Media application is an easy and fruitful way to communicate with your clients. Use Facebook, Instagram, Twitter as a means to announce your various discounts, promotional offers, new products, and services. It’s also a way to get their feedback and deal with their concerns or queries.


5.       Consistent Quality:



The most critical factor that could either make your business accelerate forward or slow it down in progress, is the quality of your services and products. Make sure you train each worker properly; apart from focusing on the work skill, they must also know how to deal with the customers in a way that makes them comfortable.

For your equipment like mirrors, furniture, hair colors, dryers, scissors, etc., hire a local distributor or a large wholesale distributor, depending on what customer support they offer, and deals they provide that meets your budget. 


6.       What to Charge for Your Services?



Deciding your charges might be a problem at the beginning of your startup. However, with the passage of time, charge as per the standard of your skills, the facilities you offer, and the quality of the services you provide. Believe in the work you do, and charge accordingly, instead of thinking about what others are charging in your locality.

 

About the Author:

Natalie Estelle Schepis was born in Melbourne, Australia. She had a passion for being a hairdresser since her childhood and began her career as one only when she was 14 years old. Her first job in a salon was as a 1st-year apprentice in Northcote. This salon taught her all the necessary skills required to be a wonderful hairdresser. It was a very business orientated salon; there were targets and benchmarks for everything. It wasn’t a family-based feeling, instead extremely professional and generating good profit. Her experience and passion led her to dream of opening her own hair business and eventually fulfilling her dream. By writing the book “Ins & Outs of the Hair Game,” she aims to help out people struggling to make their salon business a success. 

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